Trade Show Display Ideas

Setting A Mood With Color

The color scheme you select for your booth is critical. Color affects our perceptions of a space, so when planning your booth choose your colors carefully. If you've hired an exhibit designer, he or she can help determine the most appropriate color scheme for your booth.

A great deal of research has been conducted surrounding the psychology of color. A recent study published in the journal, Nature, analyzed the effect of uniform color on athletes, such as soccer players, boxers, and wrestlers. The study concluded that the athletes wearing red won more than sixty percent of the time. The scientists who conducted the study were convinced that the red uniforms gave the winning team a psychological edge. You might want to consider red clothing for your booth staff.

Colors are often associated with temperature or with certain emotions. These are culturally derived meanings and they can have a very real effect on people. Colors such as red, orange, and yellow are considered "warm" colors and can have a stimulating effect. The New York Times recently published an article concerning color schemes for schools, and found that reds, yellows, and oranges were often used in hallways to "speed up children in halls and gyms."

Blues and greens are considered "cool" colors and can have a calming effect, especially when combined with fluorescent lighting. Blues and grays are also associated with ice, snow, or winter. If your company sold skis for example you might want to consider using these colors.

Gray and beige, are more neutral colors, and have associations also. Gray or silver can take on a futuristic, "gee-whiz" connotation. Beiges and browns can be used to suggest a nostalgic, retro feel in a booth. White can be used to create a more expansive feel in a space, while black creates a more confined feel.

Factor in your company's home base or the location of the show when considering color schemes. If your company is based in the Southwest, browns and tans might work for you. Or, if the tradeshow you are presenting at is located near the coast, consider blues or greens. You should consider color selection to be one more item in your "arsenal" as you compete for the customer's attention at a busy tradeshow.

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Trade Show Tip: Setting A Mood With Color

The color scheme you select for your booth is critical. Color affects our perceptions of a space, so when planning your booth choose your colors carefully. If you�ve hired an exhibit designer, he or she can help determine the most appropriate color scheme for your booth.

Trade Show tip: Press Kits and Press Releases

When composing press and promotional materials for your trade show booth, there are two rules of thumb to live by. They are: clarity of purpose and economy of words. So, what elements should your press kit include?

Trade Show Tip: Standing Out From the Pack

Your company�s presence at a trade show is intended to generate leads, as well as showcase your company�s products and ideas. It should also be an opportunity to listen to prospective clients and hear what their expectations are. So, how do you make certain that your booth is not lost in the shuffle?

Trade Show Tip: Engaging The Customer